Call Tracking allows you to monitor calls out of your site and understand precisely what marketing activity brought them there; whether it was from another site, Google or your paid search campaign.
So no longer will you need to guess how your caller has discovered you.
Why you need Call Tracking
Telephone monitoring is an essential tool for any business that spends money on advertisements across multiple channels. Customers with AdWords have an inborn need to monitor the calls that are relevant to their key words, in order to understand which keywords provide call conversions. phone tracker Without visibility of call conversions, it is not really feasible to work out if your investment from the key words in your portfolio is delivering value or not. Is just tracking AdWords call conversions ?
Most clients are looking to monitor not only PPC, but also SEO, Display, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation call tracking system like Call Conversions Tracking comes from, as it lets you realize your ROI for every one of these very important channels not only Google PPC. This is essential actionable data letting you optimise the efficacy of all your marketing channels, crucial to the success of any business enterprise.